By Rita Onyx
Our family decided to institute a monthly book club and so far we have enjoyed a variety of books in different genres. Our book for February was Crushing It by Gary Vaynerchuk. I felt so inspired with the first few pages that I searched his library of books and found I had missed the first one, Crush It. How did I miss that? I’ll tell you how.
I’ve been caught up with the treadmill of a 9-5 job for several years. I didn’t even get a whiff of entrepreneurship until a few years ago and still, it wasn’t enough for me to stop what I was doing, even though I knew it wasn’t getting me anywhere I really wanted to be. I can’t even imagine if I had read this book where I could have been by now.
Because I hadn’t yet reoriented my mind towards building a brand for myself, I wasn’t tuned into the wealth of information and motivational material that is out there for entrepreneurs, so missed it. I missed Crush It and other opportunities to change my life. But that’s ok, because my time is now, our time is now.
Gary delivers his message with passion and common sense that wipes out any excuses for complacency. I love his perspective that social media profiles are the new resumes, something that Millenials inherently understand and the rest of us are barely catching up to. He also emphasizes the importance of developing a personal brand along with your business brand.
The terms Crush It or Crushing It signify intense focus, relentless hard work, long hours, and hardcore passion related to your brand, both personal and business. Can I say I am crushing it? Some days yes, and others not so much. Honestly, after years of being programmed in one direction it takes a while to completely divest yourself of an old, outdated way of thinking. Plus, it’s just A LOT of work! But it’s worth it.
Are you crushing it?